Beyond Amazon
Here at Fair Indigo we are counting down the days. In t-minus 60 (ish), we’ll start shipping orders from a new warehouse. Today orders are shipped from dozens of Amazon fulfillment centers around the country.
We couldn’t be more excited. To give you better service, to reduce our carbon footprint, and to work with an awesome team of like-minded people at the new warehouse.
Our relationship with Amazon has been…complicated.
In 2011 when we decided to start selling on Amazon, we had singular reasoning: to provide a better life for the most garment workers, we need to sell more clothes. And there was no better place than Amazon to get our organic & ethically made clothes in front of more eyes. Their reputation for fast and efficient shipping made them an attractive option to ship our fairindigo.com orders too.
Amazon helps thousands of new customers find us. Which helps us sell more fairly made clothing. Which does tons of good.
But our shipping partnership hasn’t been without challenges. Like when an alpaca scarf sometimes gets shipped in a carton that could hold a small microwave. Or when multiple packages are shipped for a single order because Amazon’s algorithms distribute inventory across multiple warehouses.
In recent months, Amazon hasn’t been shipping some orders as quickly as they are supposed to either. (Lots of insider jargon, but here is our letter to them about this). And while Amazon’s announcement of a universal $15 minimum wage is a great thing, their reputation for working conditions hasn’t lived up.
So one of our 2019 resolutions is to bring you a cleaner, greener, friendlier delivery experience.
Robert Behnke
Co-founder, Fair Indigo